PUMA’s viral “Mistake” turns out to be a Brilliant Marketing Move

PUMA Group recently made headlines with a creative marketing move that took everyone by surprise – they changed their name to “PVMA” to introduce PV Sindhu as their new brand ambassador. While this bold move might have seemed like an error at first glance, it turned out to be a brilliant marketing strategy. 

By playfully altering their name, PUMA immediately captured the attention of fans, media, and audiences worldwide. The clever rebranding was a symbolic gesture to honor PV Sindhu’s incredible achievements and the strong partnership between the global brand and the badminton champion. It sparked a buzz of conversations across social media, with fans sharing their reactions, memes and engaging with the brand. 

3 key marketing lessons for 2025 : 
1. A small change can create a big impact 
2. Leveraging from consumer behaviour 
3. Syncing brand identity with its Ambassador 

Bold, Confident, and Innovative strategies like these have helped PUMA to achieve revenues over 3000 crores in India. This is a powerful reminder that sometimes, the most memorable marketing moments come from taking the risk